My story began at fifteen, choosing where to go to university, nothing felt right. I had offers to study English, but every option felt heavy and misaligned - as though I was walking away from myself rather than towards something new.

What really inspired me up were fashion magazines. I collected them obsessively, cutting editorials into scrapbooks, building visual worlds, exploring my creativity without knowing why it mattered so deeply. I only knew that it did.

Without a clear plan, I withdrew my university acceptances. I wrote to the course leader of a fashion course in Bournemouth, drove down with my scrapbooks, and trusted myself. A month later, I began my journey in fashion.

Looking back, this was my first embodied decision - guided not by logic, but by a deeper knowing in my body.

Since graduating, I have spent twenty years working inside the fashion industry. I have developed products, collections, and scaled brands from the inside out. I learned the skills of design, production, and commercial success. I worked long hours, travelled constantly, managed teams, deadlines, margins, and pressure.

From the outside, it looked like success. I was resilient, productive, capable. My mind was strong - calm under pressure, decisive, strategic. But my body was under constant strain and self scrutiny.

As my career progressed, I began to notice a growing distance between the pace of the industry and the way I wanted to work. Collections were rushed, criticised, and discarded. Decisions were driven by numbers rather than meaning. The woman wearing the clothes - the lived experience of the body - was rarely considered.

At the same time, my own relationship with my body was shifting. Weight changes, self-doubt, and periods of disconnection crept in. I found myself dressing to hide, to blend in, to feel “safe.” My body didn’t feel like my own, and I was dressing for comfort, but it was a comfort that dulled me.

The turning point came with a simple, confronting realisation:

My clothes were shaping my energy, and how I showed up for myself every single day.

I began dressing differently. Not for anyone else, but as a daily act of intention. Getting dressed became a ritual. A way of returning to myself. I let go of clothing that no longer represented who I was, and chose pieces that made me feel alive, expressed and present.

My confidence returned - not because my body changed, but because my relationship to it did.

CREATRICE was born from that return.

It is the heart and soul of everything I have lived, learned, and felt - my industry experience, my somatic awareness, and my belief that fashion can be a tool for transformation when it is designed with care and intelligence.